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Legal Marketing: Three Reasons to Use Google+ to reach your local audience.
Google wants to help you. Case in point: Google+ Local, a free tool that can help you connect with prospects by allowing you to “claim” your firm’s spot on Google search results. Why use it? 1. It’s...
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Effective management of client expectations ensures happier clients
Last week, I described two different categories of methods for getting your information out to potential clients: referral and non-referral. “Non-referral” is when a client finds your information on...
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Legal Marketing: Four step process for a successful law firm pay-per-click...
Paid search advertising, or pay-per-click (PPC), can help your firm target a specific audience or quickly boost visibility in a unique niche. PPC involves bidding, buying and creating ads that match...
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Legal Marketing: Four Elements of a Great Blog Post
“Why should I read this?” Every time a reader or potential client visits your blog, this is likely to be the first thing that goes through their mind. You have to quickly convince them that your...
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How to deliver bad news to your client
Last week’s post discussed how to properly set your clients’ expectations to ensure that they are as satisfied with your work as possible. Although setting proper expectations serves many purposes, its...
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Law Firm Marketing: Four Ways for Attorneys to Manage Online Reviews
Over the last few decades online reviews have become an accepted part of online life. Consumers have a wealth of review information to choose from, and they can even post reviews directly to your...
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Facebook Graph Search: 3 Reasons Why Lawyers Should Tap in
For all of its massive popularity, many attorneys have been slow to embrace Facebook as a serious marketing platform. That could well change now that the social media network has introduced a new...
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Making your client feel like a person instead of a paycheck
In the past two weeks, our posts in this series have covered both managing client expectations and effectively breaking bad news to clients to ensure that your clients are left with the best possible...
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Google Authorship: Three Reasons Why It Pays to Be an Author(ity)
Content can be a powerful marketing tool for attorneys. The question is: How do you get your blog posts, articles and other written material to stand out on the Internet? Google can help. The search...
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Legal Business Development: Client Development and Service
Most law firms expect associates to acquire their first client in the 4th year, or shortly thereafter. Yet, many law firms do not require their associates to develop a personal marketing and client...
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